As part of National Family Week’s ‘Story Time’ day,Butlins will hold its own Bedtime Stories Campaign between 25 and 29 May at Bognor Regis, Minehead and Skegness beach resorts.
The campaign will utilise the existing Butlins Storytime Sessions with kids’ favourite, Pingu and Butlins’ own Billy Bear, to get children reading during the week just in time for their bedtime, with thousands of families expected to take part.
Butlins will be giving away 1,000 free Dora the Explorer Bedtime Wishes books from Nick Jr; 10,000 National Family Week bookmarks to families taking part to help them continue
bedtime reading at home and will launch a new Children’s Book Swap at the Resorts’ nurseries so that children can swap books during their Butlins break.
About National Family Week
National Family Week (25 – 31 May 2009) is a new national occasion set to grow year on year when we promote and celebrate family life in the UK. Thousands of activities will be run all across the country for families to spend time together, conferences and workshops will explore how policy and professional practice affect family life. Shops, restaurants, visitor attractions and other businesses will offer discounts on family-oriented products and celebrities such as television presenters and sports champions will take part.