Brain Freeze @ Giraffe (31 May)

giraffe-brainfreezeIf you’re looking for something that is literally cool for this summer then head down to two London Giraffe restaurants in Belsize Park and on the South Bank for Brain Freeze!

Brain Freeze is the coolest ice cream competition in the UK, where for one afternoon only, kids get to cool down by dressing up Jude’s award-winning ice cream as they compete for a year’s free supply of the frozen stuff!

There are two free sessions (reservations essential) on 31st May at 3.30pm and 4.15pm when kids, aged between two and 10 years, will get five minutes to make a super sundae. Once Giddy the Giraffe and his team of ice cream inspectors have judged each minus-temperature masterpiece, the kids can tuck into their icy creations.

We’re talking about getting creative with chocolate sprinkles, jelly tots and fresh fruit, having fun with Smarties, squirty cream and wiggly worms, and going all Jackson Pollock with chocolate and butterscotch sauces.

giraffe-brainfreeze2The winner from each session will receive a family meal for four, with pictures taken from the day posted onto Giraffe’s Facebook – the dessert that generates the highest number of ‘likes’ by 3rd June will win a year’s supply of ice cream courtesy of Jude’s.

Mums and dads – and little ones too shy to compete – won’t miss out on the ice cream action, as there will be buckets of free Jude’s ice cream available on the afternoon. Choose from Salted Caramel, Very Vanilla, Strawberry Tease, Double Choc and Frozen Yoghurt. Just don’t eat too much or you’ll be clutching your temples in that classic Brain Freeze pose!

Brain Freeze is the ultimate family-friendly way to while away a summer’s afternoon and keep the kids occupied – and you never know, it might reveal a budding Heston or Nigella in the making.

Want to get involved? Click to find out more!

Terms and Conditions

  • Sundae decorating competition is open to kids aged between 2 and 10 years old.
  • Entry is free but you must book your place. There will be two sessions (at 3.30pm and 4.15pm) and the winner from each session will receive a family meal for four to the value of £75.
  • Winning pictures will be posted on facebook on 3rd June and the image with the most “likes” will receive a year’s supply of Jude’s ice cream – a year’s supply consists of 52 120ml tubs and the winner will be notified by 31st July 2011
  • Free ice cream will be given out to everybody between 3.30pm and 5pm on 31st May at participating restaurants while stocks last.


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