Swim 4 Life – create a brand new swimming stroke

Do you think you can do better than the backstroke and butterfly? If so, Change4Life is calling on kids up and down the country to help create a brand new swimming stroke.

Swim4Life is asking kids to send their ideas, including a description of how they came up with their new stroke, a picture that inspired it and a suggested name.

Be it the dolphin, the penguin or the wriggly worm, the competition is all about getting kids moving in the water which is a great way of helping them to get their 60 active minutes every day and engaged with swimming from an early age.

Entries will simply need to be submitted to [email protected] or posted to Swim4Life Competition, PO Box 2656, London, W1A 3RR.

The winner will be announced by the Secretary of State for Health, Andy Burnham, in September, when he completes The Great North Swim 2009 in Lake Windermere.


The swimming stroke competition marks the start of Swim4Life and over the next few weeks parents will be able to download free swimming tips and advice on getting the family more active through swimming. Simply search Change4Life online for more information.

The inventor of the winning stroke will win a trip to Alton Towers Water Park for a family of six (two adults and four children) including travel, overnight accommodation, entrance to the park and spending money.


  • Closing date for entries is 17th August 2009
  • Five finalist Submissions (“Finalists”) will be selected on 20th August 2009
  • Five Finalists will be informed 24th August 2009
  • The public will be able to vote for their favourite stroke from the five Finalist strokes from 24th August 2009 at midnight
  • Voting closes 4th September 2009
  • The winner will be informed 8th September and announced on 11/12th September 2009

For more information: