Today Jack & Holly are learning all about how important it is to tell a story to your customers to try and get them to buy your product!
What do you mean by ‘Storytelling’?
Exactly what it says on the tin… telling a story!
It might not be The Avengers but every advert you see is telling a small story. That story is usually “Look how amazing this product is, look how it would solve your problems”.
How do you tell a story about your product to customers?
There are loads of ways you can tell it!
You can do an advert on TV, do an advert in a magazine, or even get your customer’s favourite YouTuber to do a sponsored review of it.
All these are great ways of telling a story and, if you do them right, should be able to get your customers to imagine themselves using your new product and that should get them to go and buy it.
What are the different types of adverts you can do to tell your story?
There are loads of different options…
- TV adverts
- Radio adverts
- Magazine adverts
- Newspaper adverts
- YouTube adverts
- Give people flyers in town
- Pay someone like a YouTuber or celebrity to talk about your product
- Pay for a TV show to use your product
- Pay for a billboard
How do I know which one is best for my product?
That depends on what your product is and who you are trying to sell it to.
If you want adults to buy your product then think about where they might see your advert. Maybe it would be best as a TV advert in the middle of a soap?
Or are you trying to get kids to buy it? Then you might want to get an advert in a kids magazine or advertise it on a kid YouTuber’s channel.
You need to really think about who you want to see your advert and then just advertise wherever those people are most likely to see it.
Where would you advertise your product?
We’ve talked about all sorts of places you can advertise your product.
Where would be best for you to advertise yours?
Think about what your product is and who you want to buy it and then let us know what you come up with in the comments below!
Listen to ‘There’s Got To Be a Better Way’ at 6:45am on Fun Kids Radio every weekday starting Monday 14th December or subscribe to the podcast below…
This series is produced with help from Shark
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